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For a recent assignment, I was tasked with selecting an existing company or product and creating a rebranding campaign for a different target market. I chose to rebrand Soko, a jewelry brand known for empowering women 'who create, innovate, and inspire to build a better future.' My goal was to explore how Soko’s products could be successfully marketed to men.

This project involved conducting independent research, including surveys, interviews, and a competitor analysis. At the conclusion of my research, I designed a booklet to present my findings and proposed an alternative campaign to effectively reach the new target market.