Writing Samples
The Progress of Product Placement in Marvel Movies
This essay explores the evolution of product placement in Marvel movies, focusing on the Thor franchise. The study examines how advertising has adapted to changes in society and whether product placement has increased over time. It concludes that time is not a major factor; instead, the popularity of the movie and its setting influence product placement more. Variables like audience size and whether the movie takes place on Earth impact the types and frequency of product placements
Ted Lasso: Our Gaffer (or Coach) on Life’s Real Success
This essay analyzes the TV show Ted Lasso through the lens of "new sincerity," a media concept emphasizing vulnerability and genuine emotion over cynicism. The authors explore how Ted Lasso exemplifies this shift, particularly in how the show values relationships over traditional notions of success. Using a four-step narrative model, they highlight how sincerity is woven into the plot, ultimately showing that emotional connections and forgiveness are more important than conventional achievements. The essay concludes that Ted Lasso reflects a societal shift toward valuing authenticity and human connection.